The situation changed when their children took up the business and added a touch of color in the bridal gowns. They kept a very simple line to the wedding dresses, designing them only in tones like ivory or white. This brand started with Alfred Angelo and Edythe Piccione in the middle of the 1930s in Pennsylvania, when Edythe started designing dresses and Alfred was the one who ensured the top quality of the fabrics. Let’s also mention that the Alfred Angelo bridals have at the basis a really interesting story, which we think would be appropriate to share with you. MORE CALGARY NEWS | Calgary businessman fed up by U.S.The Alfred Angelo wedding dresses are among the most popular ones in this world and most of the brides like the idea of wearing such a model in the big day.MORE CALGARY NEWS | Beaver buddies 'doing really well together' as they recover from injuries at wildlife centre.…We've had some girls who we weren't able to find replacement dresses for, so we've had to do refunds.
If it's a gown that had been previously tried on … even offering 30 per cent off the gown, too. So because of that, we were able to get about half of our customers orders fulfilled just from essentially trading inventory with different stores across Canada.Ī: Oh, yes. Definitely the people we did refunds to impacts the bottom line.Ī seamstress can tailor down … so in order to have the girls accept that, we're taking on the costs of the alterations. all the way to Nova Scotia.Īll the bridal stores kind of had this common goal … we're all just going to sell our inventory to each other at cost because in the end we didn't want any of our brides to suffer. Q: What are you doing to help out the brides?Ī: In Canada … we have our own inventory. We're self-contained stores and not Alfred Angelo stores, so we were working with stores from B.C. of girls just losing their money, losing their property of what they spent their money on, is definitely devastating and caused a widespread panic. So the fact that you're hearing these stories from the U.S.
Q: How expensive are these Alfred Angelo dresses?Ī: Alfred Angelo gowns typically range from about $700 to $2,000, so they definitely do hit the market of the brides that are, I would say, a bit more price conscious. So although we were affected, we definitely weren't affected as much as some other stores out there.
PEOPLE LOOKING FOR ALFRED ANGELO WEDDING DRESS PLUS
We diversify our brands so they were not a major contributor of ours.īut we did have about eight bridal gowns outstanding, plus the equivalent in bridesmaids' dresses. Q: How popular are these Alfred Angelo wedding dresses?Ī: Even though they are such a major supplier, we are very fortunate. There were going to be some orders that we wouldn't get, but the majority would come.Īnd then the message drastically changed on July 25…. The new bankruptcy trustee that they got and lawyer decided that nothing was going to end up getting shipped to Canada.
So we were kind of told over the course of two weeks that the dresses were going to be getting shipped to us…. Q: Can you walk us through what happened?Ī: In July, we got an e-mail from our rep just saying that the bankruptcy had happened. Jessalyn Thomson, owner of Calgary-based bridal store Cameo and Cufflinks, told the Calgary Eyeopener how Alfred Angelo Bridal going out of business brought brides and retailers together to make the best out of a bad situation. When the American wedding dress designer Alfred Angelo declared bankruptcy last month, a Calgary store was among the many left scrambling to make sure brides were dressed to impress on their big day.
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